Selling your home often takes more than a "FOR SALE" sign in your yard and a listing in the Multiple Listing Service® (MLS®). These steps are important, but no assurance you will achieve your goals.

Working with Lisa & Matt Lucky

The first step is to assess your goals in light of the current real estate market. An active REALTOR with experience in your area can help you set a realistic expectation for asking price, selling price, and time frame. Usually there are other considerations that are also important. The better your REALTOR understands your objectives the happier you will be with the results. So tell your REALTOR everything you believe may be important (good or bad) about your home.

With your goals understood, a more effective marketing plan can be developed to suit your needs.

Typical steps we take to market your home:

• Hire a professional photographer who photographs your home.
• Generate a property feature list and promotional copy. Click for feature list example 1  and example 2.
• Generate a Virtual Tour and digital slide show so that the prospective buyers can see your home inside and out. Click for Virtual Tour example. A CD of the virtual tour can be given to prospective buyers.
• Professional color brochures. Click for an example.
• Add your property to the Arizona Regional Multiple Listing Service® , REALTOR.COM, National Real Estate Database, Russ Lyon Realty, and several other internet portals.
• Add your property to our web sites which covers North Scottsdale homes for sale. As a featured property, your home will appear regularly on our home page.
• Make your home appear at the top of REALTOR.COM search results.
  Click here to find out more about this important and exclusive benefit of listing your home with Lisa and Matt Lucky.
• Generate a property notebook with promotional material and information about the community.
• Install a "FOR SALE" sign in your yard and a flier box with property brochure, floor plan, etc.
• Mail "Just Listed" cards to surrounding neighbors, and active agents and brokers in the area. Click for example.
• Open Houses are announced in new print ads, REALTOR.COM, Russ Lyon Realty, and mailings to local neighborhoods.

Multiple Listing Service® (MLS®) is a vital component in the selling process. Listing your home in MLS will ensure exposure to all the other REALTORS in the greater Phoenix area, nationally, and internationally. REALTORS have access to new homes as they hit the market, often prior to being found on the Internet.

As most buyers also work with a REALTOR, having your home listed on the MLS ensures exposure to a broad range of interested people. REALTORS use the MLS everyday to match sellers with buyers. Having exceptional photographs and property description in the MLS can generate more showings of qualified buyers.

Remember that marketing your home is only a part of the Home Selling Process. There are 3 steps to the Home Selling Process:

1. Getting a signed contract;
2. Buyer inspection (due diligence); and
3. Closing.

Lisa and Matt Lucky will guide you through the whole Home Selling Process when you list your home with us.

Call Lisa and Matt Lucky to review your goals for selling your home and develop a well-thought-out marketing plan. They can demonstrate recently executed marketing efforts that got results.

(480) 473-5486 (office) or (602) 320-8415 (mobile) or (480) 390-0445 (mobile). Click for Contact Information.

More About Internet Listing

If you want to find home buyers early on in their home shopping process, it has become increasingly imperative to have your home listed on the Internet. Recent studies show that as many as 77% of home buyers now do their preliminary home shopping on the Internet. Having your home listed on the top real estate portals ensures that your home will be seen early in the home shopping process. We provide exposure to millions of buyers internationally by having your property listed on top real estate and local web sites, such as Realtor.com, NREB.com, MSN.com and Yahoo.com.